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This store has earned the following certifications.
Safest Diaper for Baby: EWG Verified and Chlorine-Free
Our diapers are the first to be EWG Verified, free from over 2,800 chemicals and materials banned by the Environmental Working Group. Designed with 100% organic cotton and plant-based materials, they gently protect baby's delicate skin.
Enhanced for Better Performance
Our diapers keep baby 3 times drier to reduce irritations and rashes. They feature FlashDry technology and Clean Air Channels for optimal moisture management. The super absorbent core ensures leak protection day and night.
Gentle on Sensitive Skin
Baby's skin is more permeable than adult skin, making it more prone to chemical exposure. Our diapers are Totally Chlorine Free (TCF) and free of parabens, phthalates, fragrances, optical brighteners, latex, lotions, and over 2,800 other banned ingredients.
Babycare for a Better Tomorrow
We are the only Plastic Neutral Certified diaper brand. Produced in a carbon-neutral facility using green energy, we are Nordic Swan Ecolabel, OEKO-TEX Standard 100, and FSC Certified.
Health Comes First
The diaper years are crucial for your baby's developing brain and body. We design all our babycare essentials to prioritize health and connection, ensuring your child has the best start in life.