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This store has earned the following certifications.
THE HAPPIEST FOR PLANET: Super Absorbent Core Made with FSC Certified Natural Plant Fibres
Keeps your baby happy and dry with our super absorbent inner core. Made from FSC certified natural plant fibres, it ensures a gentle and comfortable experience for your little one.
THE HAPPIEST FOR BABY: Pura's Baby Nappies
Pura's baby nappies are made with soft organic cotton and designed for 100% baby bottom comfort. Available in 6 sizes to fit your baby from newborn to size 6.
THE HAPPIEST FOR PIGGY BANK: Affordable Eco-Friendly Nappies
Our nappies cost less than many eco-friendly brands, making sustainable parenting more accessible to you.
FEATURING PURA CHANNEL TECHNOLOGY
Pura Channel Technology quickly draws moisture away from your baby's skin, allowing air to circulate for maximum breathability and comfort.
WETNESS INDICATOR
Our Size 1 and Size 2 nappies have a wetness indicator. Size 3 to Size 6 offer up to 12 hours of leakage protection, so you know when it's time to change.
ALLERGY UK ACCREDITED
100% chlorine-free, no perfumes, lotions, or latex. Our nappies have been tested for 26 well-known cosmetic allergens and are dermatologically and clinically tested to ensure they are safe for your baby's delicate skin.
ENVIRONMENTALLY FRIENDLY
Made from 100% renewable electricity, with no production waste and recyclable packaging, our eco nappies have been awarded the EU ecolabel, meeting the highest environmental standards.
HELP SAVE THE PLANET, 1 NAPPY AT A TIME
Pura is partnered with NappiCycle and proud supporters of The Woodland Trust. Join us in making a positive impact on the environment, one nappy at a time.
LOVINGLY INSPIRED
Created by new parents, inspired by the need to make a change in the world for their new son. Pura is working to leave a legacy for children everywhere by changing the way we care for our planet.