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This store has earned the following certifications.
THE HAPPIEST FOR PLANET: Equipped with a super absorbent inner core made from FSC certified natural plant fibres, Pura's baby nappies keep your baby cozy and dry.
THE HAPPIEST FOR BABY: With Pura's baby nappies, you can rest assured knowing they are soft, organic, and designed for ultimate comfort. Available in 6 sizes—from newborn to size 6—these nappies cater to your growing baby.
THE HAPPIEST FOR PIGGY BANK: Eco-friendly and budget-friendly, Pura's nappies cost less than many other eco-friendly brands.
FEATURING PURA CHANNEL TECHNOLOGY: Pura's advanced Channel Technology quickly pulls moisture away from your baby's skin, ensuring maximum breathability and comfort.
WETNESS INDICATOR: Our Size 1 and Size 2 nappies come with a wetness indicator. For everyday use, Sizes 3 to 6 offer up to 12 hours of protection against leaks.
ALLERGY UK ACCREDITED: Using 100% chlorine-free materials, Pura nappies contain no perfumes, lotions, or latex. They have been tested for 26 cosmetic allergens, and are dermatologically and clinically proven to be gentle on your baby's skin.
ENVIRONMENTALLY FRIENDLY: Pura nappies are made using 100% renewable electricity, with no production waste, and come in recyclable packaging. They have been awarded the EU ecolabel, demonstrating our commitment to the highest environmental standards.
HELP SAVE THE PLANET, 1 NAPPY AT A TIME: Pura partners with NappiCycle and supports The Woodland Trust. Join us in making a difference for our planet.
LOVINGLY INSPIRED: Inspired by a new mother and father, Pura aims to make a positive impact on the world and leave a legacy for children everywhere.