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This store has earned the following certifications.
Safest Diaper for Baby: EWG Verified and Organic
We are the first EWG Verified Safe diaper, made free from over 2,800 chemicals and materials banned by the Environmental Working Group. Our diapers are enhanced with organic cotton and only plant-based materials to cradle your baby's developing skin.
Made to Perform: Our diapers keep your baby 3x drier to reduce irritation and rash. We use FlashDry technology and Clean Air Channels for optimal dryness. Our super absorbent core ensures leak protection both day and night.
Designed for Sensitive Skin: Baby's skin is more permeable than adults, making it more susceptible to chemical exposure. Our diaper is Totally Chlorine Free (TCF) and is made without Parabens, Phthalates, Fragrances, Optical brighteners, Latex, Lotions, or 2,800+ other ingredients banned by EWG.
Babycare for a Better Tomorrow: We are the only Plastic Neutral Certified diaper brand. Our diapers are made in a carbon neutral facility powered by green energy. We are proudly Nordic Swan Ecolabel, OEKO-TEX Standard 100, and FSC Certified.
Health Comes First: During the diaper years, it's the most critical period for your baby's developing brain and body. We design our babycare essentials to support health and connection.