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This store has earned the following certifications.
FOR BABIES
Soft and Gentle: Our wipes are EWG Verified and Allergy UK certified, made without fragrance, alcohol, parabens, or chlorine. They’re Totally Chlorine Free, hypoallergenic, and PH balanced, making them perfect for newborns, toddlers, and sensitive or eczema-prone skin.
FOR THE PLANET
Sustainably Made: Sustainably produced in the UK to the highest standards, Pura’s wipes are made from biodegradable plant fibres from sustainable sources and are 100% plastic-free. They are certified Vegan and cruelty-free, with a soft resealable lid to minimize plastic content and preserve freshness. Our packaging is also recyclable.
Tough But Gentle
Larger than typical wipes, they offer just the right amount of moisture for cleaning bottoms, hands, and faces. They tackle even the biggest messes with gentleness, ensuring both your baby’s skin and the environment are protected.
TRUSTED BY PARENTS
Award-Winning Excellence: Made in the UK to the highest standards, Pura wipes have won multiple awards, voted on by real parents.
BUSINESS FOR GOOD Certified B-Corp: Pura is committed to ethical business practices. As a certified B-Corp and Carbon Neutral business, we are dedicated to making a positive impact.
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